Content Marketing Professional Training

CONTENT MARKETING COURSE OUTLINE

Module 01: Benefits of Content Marketing

  • Qualities of Effective Content
  • Types of Content
  • Content Alignment with the Buyer’s Journey
  • Community Management
  • Content Marketing Strategy
  • Developing a professional brand
  • The content Editorial Process
  • Advantages and Significance of having a content calendar
  • Creating a personal Website

Module 02: Strategic Content Types

  • Developing the 7A Content Framework
  • Crafting Effective Headlines
  • Using the “1,2,3,4 and 5” formula to compel audience to act
  • Writing Authoritatively and Confidently
  • Developing a Content Marketing Plan/Strategy
  • Understanding Audience/Buyer Persona/Customer Journey
  • Creating irresistible content

Module 03: Using Content Research to Find Opportunities

  • Social Listening
  • Competitor Content Analysis
  • Content Audit
  • Class Project

 

Module 04: Developing a Content Marketing Plan

  • Content Marketing Goals
  • Content/Business Goal Alignment
  • Customer Personas
  • Content Topics
  • Content Calendar
  • Content Management Systems
  • Class Project

 

Module 05: Creating and Curating Content

  • Content Stakeholders
  • Content Types and Formats
  • Content Tools
  • Content Creation and Curation
  • Content Creation Best Practice
  • Brand Components
  • Content Personalization
  • Class Project

 

Module 06: Publishing and Distributing Content

  • Content Platforms
  • Benefits and Challenges of Content Seeding
  • Content Scheduling Techniques and Tools
  • Content Promotion Strategies
  • Class Project

 

Module 07: Metrics and Performance

  • Content Marketing ROI
  • Content Marketing Metrics
  • Metrics and Content Marketing Strategy
  • Class Project

 

Module 08: Enhancing Your Creativity

  • Generating Ideas and Solutions
  • Tactics to Remove Creative Barriers
  • Effective Recognition of Idea Failure
  • Class Project

Module 09: Enhancing Your Creativity

  • Content Writing Ethics and Best Practices
  • Content Writing Metrics
  • Working with Multimedia Content

Module 10: Content Writing Tools

  • Paraphrasing Tools
  • Grammatical and Spelling Error Tools
  • Keyword Research Tools
  • Plagiarism Test Tools
  • Content Scheduling Tools
  • Class Project

Module 11: Trainee Final Portfolio Project

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