Content Marketing Professional Training


Module 01: Benefits of Content Marketing

  • Qualities of Effective Content
  • Types of Content
  • Content Alignment with the Buyer’s Journey
  • Community Management
  • Content Marketing Strategy
  • Developing a professional brand
  • The content Editorial Process
  • Advantages and Significance of having a content calendar
  • Creating a personal Website

Module 02: Strategic Content Types

  • Developing the 7A Content Framework
  • Crafting Effective Headlines
  • Using the “1,2,3,4 and 5” formula to compel audience to act
  • Writing Authoritatively and Confidently
  • Developing a Content Marketing Plan/Strategy
  • Understanding Audience/Buyer Persona/Customer Journey
  • Creating irresistible content

Module 03: Using Content Research to Find Opportunities

  • Social Listening
  • Competitor Content Analysis
  • Content Audit
  • Class Project


Module 04: Developing a Content Marketing Plan

  • Content Marketing Goals
  • Content/Business Goal Alignment
  • Customer Personas
  • Content Topics
  • Content Calendar
  • Content Management Systems
  • Class Project


Module 05: Creating and Curating Content

  • Content Stakeholders
  • Content Types and Formats
  • Content Tools
  • Content Creation and Curation
  • Content Creation Best Practice
  • Brand Components
  • Content Personalization
  • Class Project


Module 06: Publishing and Distributing Content

  • Content Platforms
  • Benefits and Challenges of Content Seeding
  • Content Scheduling Techniques and Tools
  • Content Promotion Strategies
  • Class Project


Module 07: Metrics and Performance

  • Content Marketing ROI
  • Content Marketing Metrics
  • Metrics and Content Marketing Strategy
  • Class Project


Module 08: Enhancing Your Creativity

  • Generating Ideas and Solutions
  • Tactics to Remove Creative Barriers
  • Effective Recognition of Idea Failure
  • Class Project

Module 09: Enhancing Your Creativity

  • Content Writing Ethics and Best Practices
  • Content Writing Metrics
  • Working with Multimedia Content

Module 10: Content Writing Tools

  • Paraphrasing Tools
  • Grammatical and Spelling Error Tools
  • Keyword Research Tools
  • Plagiarism Test Tools
  • Content Scheduling Tools
  • Class Project

Module 11: Trainee Final Portfolio Project


There are no reviews yet.

Be the first to review “Content Marketing Professional Training in Uyo, Akwa Ibom State.”

Your email address will not be published. Required fields are marked *