Content Marketing Professional Training in Uyo, Akwa Ibom State and Port Harcourt, Rivers State

Content Marketing Professional Training

CONTENT MARKETING COURSE OUTLINE

Module 01: Benefits of Content Marketing

• Qualities of Effective Content
• Types of Content
• Content Alignment with the Buyer’s Journey
• Community Management
• Content Marketing Strategy
• Developing a professional brand
• The content Editorial Process
• Advantages and Significance of having a content calendar
• Creating a personal Website

Module 02: Strategic Content Types

• Developing the 7A Content Framework
• Crafting Effective Headlines
• Using the “1,2,3,4 and 5” formula to compel audience to act
• Writing Authoritatively and Confidently
• Developing a Content Marketing Plan/Strategy
• Understanding Audience/Buyer Persona/Customer Journey
• Creating irresistible content

Module 03: Using Content Research to Find Opportunities

• Social Listening
• Competitor Content Analysis
• Content Audit
• Class Project

Module 04: Developing a Content Marketing Plan

• Content Marketing Goals
• Content/Business Goal Alignment
• Customer Personas
• Content Topics
• Content Calendar
• Content Management Systems
• Class Project

Module 05: Creating and Curating Content

• Content Stakeholders
• Content Types and Formats
• Content Tools
• Content Creation and Curation
• Content Creation Best Practice
• Brand Components
• Content Personalization
• Class Project

Module 06: Publishing and Distributing Content

• Content Platforms
• Benefits and Challenges of Content Seeding
• Content Scheduling Techniques and Tools
• Content Promotion Strategies
• Class Project

Module 07: Metrics and Performance

• Content Marketing ROI
• Content Marketing Metrics
• Metrics and Content Marketing Strategy
• Class Project

Module 08: Enhancing Your Creativity

• Generating Ideas and Solutions
• Tactics to Remove Creative Barriers
• Effective Recognition of Idea Failure
• Class Project

Module 09: Enhancing Your Creativity

• Content Writing Ethics and Best Practices
• Content Writing Metrics
• Working with Multimedia Content

Module 10: Content Writing Tools

• Paraphrasing Tools
• Grammatical and Spelling Error Tools
• Keyword Research Tools
• Plagiarism Test Tools
• Content Scheduling Tools
• Class Project

Module 11: Trainee Final Portfolio Project