Digital Marketing Training in Uyo, Akwa Ibom State

COURSE OUTLINE

_______________________

LEVEL ONE: Foundations & Core Platforms (Project-Driven)

_______________________

MODULE 1: Digital Marketing Ecosystem & Strategy

Learning Objectives:

• Understand the fundamental components and dynamics of the digital marketing landscape.
• Conduct a brand audit to identify current digital strengths and weaknesses.
• Accurately define target audiences and create detailed buyer personas.
• Analyze real-world digital marketing case studies to extract actionable insights.

Project: “Brand Blueprint & Audience Deep Dive”

• 1.1 The Digital Landscape & Modern Consumer
  • The Digital Landscape: Overview of digital channels, platforms, and their interconnections.
  • Elements & Platforms in the Digital Mix: Website, social media, search engines, email, mobile apps, etc.
  • Doing a Brand Audit: Process of evaluating a brand’s current online presence and performance.
  • Case Studies: Analyzing successful and unsuccessful digital brand presences.
• 1.2 Defining Your Target Audience & Buyer Personas
  • How to Define the Target Audience: Demographics, psychographics, behaviors.
  • Creating a Buyer Persona: Developing detailed fictional representations of ideal customers.
• 1.3 Campaign Planning Fundamentals
  • Understanding the Brand’s Objective: From awareness to conversion.
  • Recognizing Consumer Pain Points: Identifying challenges your target audience faces.
  • Defining Campaign Goals: Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) objectives.

MODULE 2: Search Engine Optimization (SEO) Mastery & WordPress Site Build

Learning Objectives:

• Explain how search engines work and the role of SEO.
• Build a foundational WordPress website for practical SEO application.
• Perform comprehensive keyword research and analysis.
• Apply on-page and off-page SEO techniques to improve organic rankings.
• Utilize Google Search Console and other tools for effective SEO auditing and monitoring.

Project: “SEO-Optimized Website Launch”

• 2.1 SEO Fundamentals & Building for Search
  • What is SEO: Definition, importance, and evolution.
  • How Does SEO Work? Crawling, indexing, ranking factors.
  • Building a Simple WordPress Website for SEO Practice: Domain, hosting, WordPress installation, essential plugins (e.g., Yoast SEO).
• 2.2 Keyword Research & Analysis
  • Keyword Research & Analysis: Identifying relevant and high-potential keywords using tools (Google Keyword Planner, Ubersuggest, SEMrush trial).
  • Keyword Types: Short-tail, long-tail, semantic keywords.
  • Competitor Keyword Analysis: Discovering what competitors rank for.
• 2.3 On-Page Optimization Techniques
  • Optimizing on Page Elements for Google: Meta tags, header tags (H1-H6), image alt attributes, URL structures.
  • Content Optimization: Keyword integration, readability, user intent.
  • Schema Markup: Implementing structured data for rich snippets.
• 2.4 Technical SEO Audit & Site Health
  • Cleaning Up a Site with an SEO Audit: Identifying and resolving common issues.
  • Thin Content: Detecting and addressing low-value content.
  • Broken Links: Finding and fixing internal and external broken links.
  • Robots and Indexing: Understanding robots.txt and meta noindex tags.
  • Optimizing Site Mobile: Ensuring mobile-friendliness and responsive design.
  • Speeding Up Your Site Page Speed: Core Web Vitals and performance optimization.
  • Using Search Console for Effective SEO: Monitoring performance, submitting sitemaps, identifying errors.
  • How to Do an SEO Audit for Any Website: Practical application with tools (Ubersuggest, SEOptimer, Yoast SEO).
• 2.5 Off-Page Optimization Techniques
  • Link Building Strategies: Understanding backlink quality and relevance.
  • Diverse Backlink Sources: Quora, YouTube, relevant blogs, web directories (ethical usage).
  • Social Signals & Brand Mentions: Their role in off-page SEO.

MODULE 3: Generative Engine Optimization (GEO) – The Future of Search

Learning Objectives:

• Explain the concepts of generative AI and its impact on search and discovery.
• Apply GEO principles to optimize content for AI models and conversational search.
• Utilize generative AI tools to assist in content creation and personalization.
• Understand basic metrics for measuring GEO performance and anticipate future trends.

Project: “AI-Powered Content & Discovery”

• 3.1 Introduction to Generative Engines & AI in Search
  • What is Generative AI? Understanding large language models (LLMs) and their capabilities.
  • How AI is Changing Search: Conversational search, direct answers, personalized results.
  • Impact on User Behavior: Voice search, AI chatbots, semantic understanding.
• 3.2 GEO Principles: Optimizing for AI & Conversational Search
  • Natural Language Optimization: Writing for human-like queries and responses.
  • Contextual Relevance: Providing comprehensive and directly answerable content.
  • Entity Recognition: Structuring content around key entities and relationships.
  • Optimizing for Featured Snippets & Direct Answers: Strategies for capturing prime AI real estate.
• 3.3 Content Generation with AI for GEO
  • Brainstorming & Outlining with AI: Generating ideas and structures.
  • AI-Assisted Content Creation: Using tools (ChatGPT, Google Gemini, Jasper AI) for drafting, rewriting, and expanding content.
  • Refining AI-Generated Content: Ensuring accuracy, brand voice, and originality.
  • Creating Variations for Different AI Contexts: Adapting content for voice search, chatbots, etc.
• 3.4 Personalization & User Experience with GEO
  • AI-Driven Content Personalization: Tailoring content to individual user profiles and preferences.
  • Ethical Considerations: Data privacy, bias in AI-generated content.
  • Predictive Content Recommendations: Leveraging AI to suggest relevant content.
• 3.5 Measuring GEO Performance & Future Trends
  • Key Metrics for GEO: Tracking direct answers, featured snippets, voice search queries, AI assistant interactions.
  • Tools for GEO Measurement: Utilizing Search Console and analytics to infer AI-driven traffic.
  • Emerging Trends: Understanding the evolving landscape of AI in search.

MODULE 4: Introduction to Online Advertising & Key Performance Marketing Jargons

Learning Objectives:

• Define and calculate key performance marketing metrics and deal types.
• Understand the value proposition of Google Ads for various business objectives.
• Set up a foundational Google Ads account and choose appropriate campaign objectives.
• Craft compelling search ad copies and utilize ad extensions effectively.
• Explain the concept of Quality Score and its impact on ad performance.

Project: “Google Ads Campaign Foundation”

• 4.1 Key Performance Marketing Jargons
  • Various Concepts Used in Media Planning: Impressions, reach, frequency, clicks, leads, conversions.
  • Various Deal Types Available: CPM (Cost Per Mille/Thousand), CPC (Cost Per Click), CPV (Cost Per View), CPL (Cost Per Lead), CPA (Cost Per Acquisition).
  • Understanding ROI (Return on Investment) in Paid Media: Calculation and importance.
• 4.2 Search Engine Marketing (SEM) – Google Ads
  • Why Use Google Ads: Advantages for reach, targeting, and measurable results.
  • Setting Up Google Ads Account: Account structure, billing, and initial settings.
  • Choosing the Right Campaign Objectives: Sales, Leads, Website Traffic, Product & Brand Consideration, Brand Awareness & Reach, App Promotion, Local Store Visits & Promotions.
• 4.3 Crafting Effective Search Ad Copies & Extensions
  • Framing Search Ad Copies: Headlines, descriptions, display URL optimization.
  • Ad Extensions: Sitelinks, callouts, structured snippets, call extensions, location extensions.
  • Maintaining High-Quality Score: Relevance of keywords, ad copy, and landing page.
  • Remarketing Lists for Search Ads (RLSA): Re-engaging past website visitors.

MODULE 5: E-commerce Marketing Fundamentals

Learning Objectives:

• Grasp the core principles of e-commerce and its various models.
• Build and customize an e-commerce store using the Shopify platform.
• Conduct product-specific keyword research for e-commerce optimization.
• Effectively upload and optimize products for online marketplaces.

Project: “Shopify Store Launch & Product Upload”

• 5.1 Understanding E-commerce
  • Understanding E-commerce: Business models (B2C, B2B, C2C, D2C), trends, and global landscape.
  • Various E-commerce Portals: Shopify, WooCommerce, Magento, BigCommerce, Etsy, Amazon.
• 5.2 Building Your Shopify Store
  • How to Make a Website Using Shopify: Account setup, theme selection, basic customization.
  • Shopify Dashboard Navigation: Products, orders, customers, analytics, apps.
  • Setting Up Payments & Shipping: Configuring essential e-commerce functionalities.
• 5.3 Product Keyword Research & Optimization
  • Product Keyword Research: Identifying keywords for product titles, descriptions, and categories.
  • Long-Tail Product Keywords: Targeting specific buyer intent.
  • Competitor Product Analysis: Learning from successful product listings.
• 5.4 Uploading Products to Online Marketplaces
  • Uploading Products to Online Marketplaces: High-quality images, compelling descriptions, variants, pricing, inventory.
  • Product Categorization & Tagging: Improving discoverability.
  • SEO for Product Listings: Optimizing product pages for search engines.

_______________________

LEVEL TWO: Content, Creativity & Community (Project-Driven)

_______________________

MODULE 6: Advanced Content Strategy & Creation

Learning Objectives:

• Apply the AIDA model and consumer journey mapping to content planning.
• Develop diverse content formats and organize them into effective content buckets.
• Create a comprehensive content calendar for strategic planning.
• Write engaging, persuasive, and SEO-friendly content for various digital platforms.
• Identify guest blogging opportunities and master strategic hashtag usage.

Project: “Comprehensive Content Marketing Plan & Content Pieces”

• 6.1 Content Strategy Fundamentals
  • Understanding the AIDA Model: Awareness, Interest, Desire, Action.
  • Creating Buyer’s Personas: In-depth persona development for content targeting.
  • Understanding Consumer Journeys Across Platforms: Mapping content to different touchpoints.
  • Understanding Various Content Formats Available: Blog posts, articles, infographics, videos, podcasts, case studies, whitepapers, quizzes, etc.
• 6.2 Content Planning & Organization
  • Creating Content Buckets: Thematic categorization of content.
  • Creating Content Calendar: Scheduling content creation and publication across channels.
  • Hero vs Hub vs Hygiene Campaigns: Structuring content based on strategic intent.
• 6.3 Content Writing Mastery
  • Understanding Content Marketing: Its role in the overall digital strategy.
  • Writing to Your Ideal Audience: Tailoring tone, style, and vocabulary.
  • Writing Introduction & Conclusion: Hooking readers and providing clear takeaways.
  • Editing Your Copy: Grammar, clarity, conciseness, impact.
  • The Power of Storytelling: Engaging audiences emotionally.
  • Stages of Awareness: Crafting content for unaware, problem-aware, solution-aware, product-aware audiences.
  • Generating Content Ideas: Brainstorming techniques and tools.
  • Mastering Different Content Types: Long-form, short-form, listicles, how-to guides.
  • Content Marketing Frameworks That Work: PAS (Problem-Agitate-Solve), AIDA, FAB (Features-Advantages-Benefits).
• 6.4 Content for Digital Platforms & Engagement
  • Writing Content for Digital Platforms: Website, blog, landing pages.
  • Writing for Email: Subject lines, body copy, calls to action.
  • Writing for Social Media: Conciseness, platform-specific tones.
  • Guest Blogging: Finding opportunities, pitching, writing for external sites.
  • Choosing the Best Hashtags: Research, relevance, trending vs. evergreen.
  • Decoding Successful Campaigns: Analyzing content from leading brands.

MODULE 7: Visual Storytelling with Canva

Learning Objectives:

• Understand the principles of good digital design and branding.
• Master the use of Canva for creating various digital marketing assets.
• Design professional and platform-optimized visuals for social media, ads, and more.

Project: “Digital Marketing Asset Creation”

• 7.1 Principles of Digital Design
  • How to Structure Your Design: Layout, composition, hierarchy.
  • Specifications for Designing for Any Digital Platforms: Image dimensions, file types, resolution for web, social, email.
  • Branding Consistency: Using brand colors, fonts, and logos effectively.
• 7.2 Mastering Canva for Creative Designs
  • Using Canva to Build Creative Designs: Interface navigation, template customization, element usage.
  • Creating Visual Content: Social media posts, stories, banners, presentations, infographics, simple videos.
  • Photo Editing & Effects: Enhancing images within Canva.
  • Brand Kit Setup: Storing brand assets for consistent design.
• 7.3 Practical Application
  • How to Design Social Media Posts and Stories: Platform-specific best practices.
  • Creating Ads & Banners: Visuals for paid campaigns.
  • Designing Email Headers & Graphics: Enhancing email marketing.

MODULE 8: Social Media & Community Marketing

Learning Objectives:

• Differentiate between major social media platforms and their strategic uses.
• Set up and optimize professional social media pages.
• Implement best practices for organic social media content and engagement.
• Develop strategies for brand reputation management and social listening.

Project: “Social Media Strategy & Engagement Plan”

• 8.1 Introduction to Social Media Platforms
  • Introduction to Twitter, Facebook, Instagram, Pinterest, LinkedIn, Snapchat, TikTok: Unique features, audience demographics, content types.
  • Difference Between a Page and an Account: Business vs. personal profiles.
  • Setting Up a Social Media Page: Profile optimization, cover photos, bios, contact info.
• 8.2 Organic Social Media Best Practices
  • Best Practices to Follow on a Page: Posting frequency, engagement tactics, community guidelines.
  • Types of Trending Content on Each Platform: Reels, short-form video, carousels, stories.
  • Do’s & Don’ts of Posting: Ethical considerations, avoiding common mistakes.
  • How to Choose the Right Hashtags for Your Content: Research tools and strategies.
  • Case Studies: Analyzing successful organic social media campaigns.
• 8.3 Brand Reputation Management (ORM)
  • Importance of ORM: Protecting and enhancing brand image online.
  • Customer’s Expectations Towards Receiving Prompt Responses: The role of quick and empathetic replies.
  • How to Deal with a Crisis Situation? Crisis communication planning.
  • Creating Holding Statements: Pre-prepared responses for sensitive issues.
  • Measuring Customer Sentiments: Tools and techniques for sentiment analysis.
  • Converting Unhappy Customer’s Sentiments to Neutral/Positive: De-escalation and resolution.
  • Converting Happy Customers into Brand Advocates: Encouraging reviews and testimonials.
  • What is Social Listening: Monitoring mentions, keywords, and industry trends.
  • Tools for Social Listening: Google Alerts, social media monitoring platforms (concepts).

_______________________

LEVEL THREE: Advanced Analytics & Paid Media (Project-Driven)

_______________________

MODULE 9: Social Media Advertising

Learning Objectives:

• Set up and manage advanced advertising accounts on major social media platforms.
• Choose appropriate campaign objectives and apply precise targeting strategies.
• Design high-impact social media ads optimized for various placements.
• Analyze social media ad performance and implement optimization techniques.

Project: “Targeted Social Media Ad Campaign”

• 9.1 Advanced Modules on Facebook, Instagram, LinkedIn, X Ads
  • How to Set Up an Advertising Account: Business Manager, Ad Account roles.
  • Choosing the Right Campaign Objectives: Awareness, Consideration, Conversion campaigns.
  • Campaign Structure: Campaigns, Ad Sets, Ads.
• 9.2 Targeting & Ad Placement
  • Choosing the Right Targeting: Demographics, interests, behaviors, custom audiences, lookalike audiences.
  • Various Ad Placement & Their Importance: Feeds, stories, Reels, audience network.
  • Budgeting & Bidding Strategies: Manual vs. automatic bidding, daily vs. lifetime budgets.
• 9.3 Designing Social Media Ads & Optimization
  • How to Design Social Media Ads: Creative best practices, copy writing for ads.
  • Ad Formats: Image, video, carousel, collection, instant experience.
  • A/B Testing Ad Creatives & Copy: Iterative optimization.
  • Measuring Ad Performance: Key metrics (CPM, CTR, CPC, CPA, ROAS).

MODULE 10: Web & Social Analytics for Data-Driven Decisions

Learning Objectives:

• Explain how Google Analytics 4 (GA4) works and set up tracking.
• Configure conversion tracking goals and events in GA4.
• Interpret GA4 data to derive actionable business insights.
• Analyze social media insights and measure ROI for social campaigns.

Project: “Analytics Dashboard & Insights Report”

• 10.1 Google Analytics (GA4) Deep Dive
  • How Does Google Analytics Work? Data collection, processing, configuration.
  • Setting Up a Google Analytics Account: Property, data streams.
  • Placing the Tracking Code on Your Site: Google Tag Manager (GTM) integration.
  • Creating Properties and Views for Accurate Tracking: Data organization.
  • Key Reports in GA4: Acquisition, Engagement, Monetization, Retention, Demographics, Tech.
• 10.2 Setting Up Conversion Tracking & Goals
  • Setting Up Conversion Tracking Goals & Events: Form submissions, button clicks, purchases, page views.
  • Funnels & Paths: Understanding user journeys.
  • Audience Creation: Segmenting users for analysis and remarketing.
• 10.3 Reading GA Data & Business Decision Making
  • Reading GA Data: Interpreting reports, identifying trends, uncovering insights.
  • Attribution Models: Understanding how credit is assigned to different touchpoints.
  • Taking Business Decisions Basis GA Data: Optimizing campaigns, website, and user experience.
• 10.4 Social Analytics
  • Reading Data Through Facebook, Instagram & Twitter Insights: Platform-specific analytics.
  • Tracking Insights Using Tools: Third-party social media analytics platforms (concepts).
  • Measuring ROI for Social Media: Attributing conversions and business value.
  • Optimization of Techniques to Improve ROI: Adjusting strategies based on performance data.

_______________________

LEVEL FOUR: Capstone Projects & Career Development

_______________________

MODULE 11: Growth Hacking & Digital Marketing Strategy

Learning Objectives:

• Adopt a growth hacking mindset and apply iterative experimentation.
• Utilize the AARRR funnel framework for optimizing customer journeys.
• Develop a comprehensive, integrated digital marketing strategy document.
• Identify and propose specific growth hacking experiments for various business challenges.

Project: “Growth Hacking Sprint & Strategy Document”

• 11.1 Understanding the Growth Hacking Mindset
  • What is Growth Hacking? Rapid experimentation, data-driven optimization.
  • Growth Hacking Principles: Metrics, rapid iteration, cross-functional collaboration.
  • Case Studies: Famous growth hacks and their lessons.
• 11.2 AARRR Funnel & Experimentation Frameworks
  • AARRR Funnel: Acquisition, Activation, Retention, Revenue, Referral.
  • Identifying Bottlenecks: Pinpointing areas for improvement in the funnel.
  • Hypothesis-Driven Experimentation: Formulating, testing, and analyzing experiments.
• 11.3 Building a Comprehensive Digital Marketing Strategy
  • Dividing the Campaign into Phases: Planning and execution stages.
  • Strategy Components: Market analysis, audience, objectives, tactics, KPIs, budget.
  • Developing a Strategy Document: Structure and key elements.
  • Digital IQ: Strategic thinking, problem-solving, data interpretation.

MODULE 12: Advanced Channels & Specializations

Learning Objectives:

• Understand the strategic use of video and mobile marketing.
• Grasp the basics of App Store Optimization (ASO).
• Explore the potential of affiliate marketing and emerging digital audio/TV channels.

Project: “Channel-Specific Deep Dive”

• 12.1 Video and Mobile Marketing
  • Video Marketing Strategy: Content types, platforms (YouTube, TikTok, Instagram Reels).
  • YouTube SEO: Optimizing video titles, descriptions, tags, and thumbnails.
  • Mobile Marketing: Mobile-first design, SMS marketing, in-app advertising.
• 12.2 App Store Optimization (ASO)
  • App Store Optimization (ASO): Improving app visibility and downloads on app stores.
  • Keywords for ASO: App title, subtitle, keyword field.
  • Visuals & Ratings: Screenshots, app icon, reviews.
• 12.3 Emerging & Specialized Channels
  • Affiliate Marketing: Understanding the affiliate ecosystem and models.
  • Connected TV / OTT (Over-The-Top): Advertising on streaming services.
  • Digital Audio: Podcasting, audio ads, and audio content strategies.
  • Marketplaces: Advanced strategies for platforms like Amazon, Jumia, Konga.

MODULE 13: Building Your Digital Marketing Career

Learning Objectives:

• Develop a strategic plan for starting and growing a digital marketing agency or freelance business.
• Create professional personal branding assets using Canva.
• Optimize online portfolios and LinkedIn profiles for career advancement.
• Master remote job search strategies and interview preparation.

Project: “Professional Brand & Job Search Portfolio”

• 13.1 Starting and Growing a Digital Marketing Agency or Freelancer Business
  • Business Model & Services: Defining your niche and offerings.
  • Client Acquisition: Networking, cold outreach, inbound marketing.
  • Pricing Strategies: Retainers, project-based, performance-based.
  • Professional Graphic Design Using Canva: Creating agency branding, service pitch decks.
• 13.2 Online Portfolio and LinkedIn Optimisation
  • Building an Online Portfolio: Showcasing projects, case studies, results.
  • LinkedIn Optimisation: Crafting a compelling profile, networking, thought leadership.
  • Online Portfolio Best Practices: UX, content, calls to action.
• 13.3 Remote Job Placement & Career Growth
  • Remote Job Placement: Platforms, application strategies, remote work etiquette.
  • Resume/CV & Cover Letter Optimisation: Tailoring for digital marketing roles.
  • Interview Preparation: Common questions, behavioral questions, presenting your skills.
  • Continuous Learning: Staying updated with digital marketing trends.

_______________________

HANDS-ON CAPSTONE PROJECTS: Real-World Scenarios

_______________________

CAPSTONE PROJECT A: “Digital Transformation & Growth Strategy for a Local Business”

Scenario: Work with a real local small to medium-sized business that has little to no optimized digital presence.

Deliverables:

• Comprehensive Digital Audit: Full analysis of current online presence, competitive landscape, and digital maturity.
• Buyer Persona Refinement: Develop detailed personas based on real customer data.
• Integrated Digital Marketing Strategy: A 6-month plan covering SEO (including GEO considerations), Content Marketing, Social Media (Organic & Paid), Email Marketing, and foundational Web Analytics.
• WordPress Website Build: Design, build, and optimize a fully functional WordPress website for the business, incorporating SEO best practices, schema, and mobile responsiveness.
• Content Creation: Produce 3-5 key content pieces (e.g., blog posts, service pages, social media campaigns) for the new website.
• Google My Business Optimization: Fully optimize the business’s Google My Business profile for local search.
• KPI Dashboard Development: Recommend key performance indicators (KPIs) and propose a simple analytics dashboard structure.
• Final Presentation: Present the strategy, website, and projected impact to the “client” (instructor/peers).

CAPSTONE PROJECT B: “E-commerce Launch & Scale for a Niche Product”

Scenario: Develop and launch an e-commerce strategy for a niche product or small product line.

Deliverables:

• Market Research & Product Validation: Analyze market demand, competition, and unique selling propositions for the chosen product.
• Shopify Store Development: Build a complete, aesthetically pleasing, and user-friendly Shopify store. This includes product uploads (with SEO-optimized descriptions), collection pages, policy pages, and checkout flow setup.
• Product-Centric SEO & GEO Strategy: Implement detailed keyword research for product pages, category pages, and blog content. Outline how generative AI could be used for product descriptions, FAQs, and personalized recommendations.
• Paid Advertising Campaign Plan: A detailed Google Shopping Ads and/or Facebook/Instagram Ads campaign plan, including targeting, ad creatives, budget allocation, and expected ROI.
• Email Marketing Funnel: Design a basic email marketing funnel (e.g., welcome series, abandoned cart recovery, post-purchase follow-up) using an email marketing platform.
• Social Media Content Strategy: A 1-month social media content calendar focused on product promotion and brand building.
• Analytics Setup: Integrate Google Analytics and Shopify analytics for robust tracking.
• Final Presentation: Present the e-commerce store, marketing strategy, and projected sales funnels.

CAPSTONE PROJECT C: “Digital Marketing Agency Pitch & Client Acquisition Plan”

Scenario: You are launching a digital marketing agency / freelance services. Develop your agency’s brand, service offerings, and a detailed plan to acquire your first 1-3 clients.

Deliverables:

• Agency Branding: Develop a name, logo (using Canva), mission statement, and core values for your agency/freelance business.
• Service Offerings & Pricing: Clearly define 3-5 core digital marketing services you will offer (e.g., SEO, Content Marketing, Social Media Management, Paid Ads) and propose a pricing structure.
• Target Client Profile: Define your ideal client(s) – industry, size, budget, pain points.
• Marketing & Client Acquisition Strategy: A detailed plan for how you will market your agency/services (e.g., your own website/portfolio, social media outreach, networking, cold outreach).
• Sample Client Proposal: Create a compelling digital marketing proposal for a hypothetical client, outlining services, timelines, deliverables, and pricing.
• Online Portfolio & LinkedIn Optimization: Fully optimize your personal online portfolio and LinkedIn profile to attract clients/employers.
• Remote Work Best Practices: Present strategies for effective remote client communication, project management, and time tracking.
• Final Presentation: “Pitch” your agency/freelance business to the class/instructor, including your unique selling proposition and client acquisition plan.