Digital Marketing and ECommerce Training Course Outline:
Go from Beginner to Pro.
TRAINING VENUE:
WEDIGRAF TECH HUB
69 Abak Road, by Udo-Abasi Street, Uyo, Akwa Ibom State
(First Floor, LG Building Beside Pepperoni)
WhatsApp/Call: 07061773925
You can enroll and start anytime, any day.
Flexible Training Schedule.
COURSE OBJECTIVES:
In the course of this training, you will learn the following:
- Digital Marketing Fundamentals
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Build Your WordPress Website
- Online Advertising and Web Analytics
- Email Marketing and Lead Generation
- Social Media and Community Marketing
- Growth Hacking – Digital Marketing Strategy and Planning
- Video and Mobile Marketing
- Starting and Growing a Digital Marketing Agency or Freelancer Business
- Professional Graphic Design Using Canva
LEVEL ONE (1)
Introduction to Digital Marketing
- The Digital Landscape
- Elements & Platforms in the Digital Mix
- Doing a Brand Audit
- How to define the Target Audience
- Creating a Buyer Persona
- Case Studies
Search Engine Optimization (SEO)
- What is SEO
- How does SEO work?
- Building a simple WordPress website for SEO practice
- Keyword Research & Analysis
- On-page Optimization Techniques (meta tags, header tags, image tags, URLs, etc.)
- Off-page Optimization Techniques (Quora, Youtube, blogs, Web directories, etc.)
- Using Search Console for effective SEO
- How to do an SEO Audit for any Website (Ubersuggest, SEOptimer, Yoast)
Key Performance Marketing Jargons
- Various concepts used in Media Planning (Impressions,
reach, frequency, clicks, etc.)
- Various deal types available (CPM, CPC, CPV, CPL, etc.)
Search Engine Marketing
- Why use Google Ads
- Setting up Google Ads Account
- Choosing the Right Campaign Objectives
- Framing Search Ad copies & Ad extensions
- Maintaining High-Quality Score
- Remarketing lists for search ads (RLSA)
Campaign Planning
- Understanding the brand’s objective
- Recognizing consumer pain points
- Defining campaign goals
- Dividing the campaign into phases
- Hero vs Hub vs Hygiene campaigns
E-Commerce Marketing
- Understanding E-commerce
- Various E-commerce portals
- How to make a website using Shopify
- Product Keyword Research
- Uploading Products to Online Marketplaces
LEVEL TWO (2)
Content Strategy
- Understanding the AIDA Model
- Creating Buyer’s Personas
- Understanding Consumer Journeys across platforms
- Understanding various Content Formats available
- Creating Content Buckets
- Creating Content Calendar
Content Writing
- Writing content for Digital platforms
- Choosing the best hashtags
- Decoding Successful Campaigns
- A.I.-based content writing tools
Learn Design with Canva
- How to structure your design
- Specifications for Designing for any Digital Platforms
- Using Canva to build creative designs
- How to Design Social Media Posts and Stories
Social Media
Introduction to Twitter, Facebook, Instagram, Pinterest, LinkedIn, Snapchat
- Difference between a Page and an Account
- Setting up a Social Media Page
- Best Practices to follow on a Page
- Types of Trending Content on each Platform
- Do’s & Don’ts of Posting
- How to Choose the Right Hashtags for your Content
- Case Studies
Brand Reputation Management
- Importance of ORM
- Customer’s Expectations towards receiving Prompt Responses
- How to Deal with a Crisis Situation?
- Creating Holding Statements
- Measuring Customer Sentiments
- Converting Unhappy Customer’s Sentiments to Neutral
- Converting Happy Customers into Brand Advocates
- What is Social Listening
- Tools for Social Listening
LEVEL THREE (3)
Social Media (Paid)
Advanced modules on Facebook, Twitter, Instagram, LinkedIn Ads Social Media (Paid)
- How to set up an Advertising Account
- Choosing the Right Campaign Objectives
- Choosing the Right Targeting
- Various Ad Placement & their Importance
- How to Design Social Media Ads
Web Analytics
A.Google Analytics:
- How does Google Analytics work?
- Setting up a Google Analytics Account
- Placing the tracking code on your site
- Setting Campaign Budgets & Bids
- Creating properties and views for Accurate Tracking
- Setting up Conversion Tracking Goals & Events
- Reading GA data
- Taking business decisions basis GA data
B.Social Analytics:
- Reading data through Facebook, Instagram & Twitter insights
- Tracking insights using tools
Measuring ROI
- Optimization of Techniques to improve ROI
LEVEL FOUR (4)
HANDS-ON PROJECT A: Digital IQ
- Strategy & Planning
- Customer Journey Mapping
- Data Analytics & Insights
- Dashboard Development
- Persona Development
- Conversion Rate Optimization
HANDS-ON PROJECT B: Earned Media
- SEO: Search Engine Optimization
- Technical SEO
- Local SEO
- Content Marketing
- Link Building
- Influencer Marketing
- Organic Social Media
- YouTube SEO
- App Store Optimization
HANDS-ON PROJECT C: Paid Media
- Paid Search
- Paid Social
- Display & Native
- Creative Development
- Marketplaces
- Affiliate Marketing
- Connected TV / OTT
- Digital Audio
To get started,
Whatsapp/Call: 07061773925
or visit
Wedigraf Tech Hub
69, Abak Road, by Udo Abasi Street, Uyo, Akwa Ibom State.
(First Floor, LG Building, beside Pepperoni)
