GRAPHIC DESIGN & BRANDING TRAINING COURSE IN YO, AKWA IBOM STATE AND PORT HARCOURT, RIVERS STATE

using CorelDraw, Adobe Illustrator, Photoshop & InDesign

GRAPHIC DESIGN COURSE OUTLINE
Module One (1): INTRODUCTION
The User Interface | Rectangle Tool | RGB/CMYK Color Palette | Outlines | Solid Fills | Interactive Fills | Page Setup | Page Sizes | Page Bleeding | Exporting as JPEG/PNG file
Module (2): USING THE SHAPE TOOL
Add Node, Remove Node, Convert to Curve, Convert to Line, To Curve, To Line) |Creating Shapes | Page Layouts – Application on Fliers, Letterhead Design, Business Card Design) | Letterhead & Business Card Mockup Presentation), Portfolio Design
Module (3): LOGO DESIGN
Brand Identity |Principles of Logo Design | Categories of Brands | Logo Inspiration | Types – (Text-based, Object-Based) | Components | Logo Sketching | Brand Colors | Icons / Symbols | 3D Logo | Logo Rendering | PDF/PowerPoint/Video Logo Presentation |Class Project
Module (4): COLORS / COLOR MANAGEMENT
Color Theory | Critical Color Elements | Principles of Color Mixing | Manipulating Color using basic Color Tools| Using the Edit Fill Dialogue box | Understanding the CMYK/RGB/HSB/Grayscale color Model | Editing Color Composition | Understanding Industry–Specific Color combination
Printing of Business Card (Specification – 600grams | Double Side | Crystal Lamination | Round Die-Cut Edges)
Module Five (5): WORKING WITH EFFECTS
Drop Shadow | Extrude | Contour | Blend | Bitmap Effects | Gamma | Tone Curve | Trace | Extrude | Transparency | Lens |Envelope |Bevel | Applying Special Effects to Designs |Class Project
Module Six (6): TYPOGRAPHY
Typefaces | Typeface Anatomy | Alphabet and Letter-form design | Type Families | Effective legibility and readability | Fonts Family | Typographic Standards | Custom Fonts
Module (7): PRINCIPLES OF DESIGN
Unity: Proximity | Similarity (Correspondence, Alignment, Intentional Contrast) | Rhythm (Positioning, Size Color, Use of Rules, Background Tints, Boxes) | Theme Variations
– Space: Organizing Elements – Pictures, Text, Vectors & Graphic Embellishments
– Dominance: Contrasting relative Size | Positioning | Color, Style, or Shape
– Hierarchy: Type / Object / Image Significance | Levels of Information
– Balance: Symmetrical / Formal balance | Asymmetrical / Dynamic Balance | Overall Balance
– Wholeness/Workability: Sequence | Continuation | Closure | Creativity
– Color: Aiding Organization | Giving Emphasis | Providing Direction
– Class Project
Module Eight (8): DESIGN OF FLIERS / BROCHURES
Size/Page Layout | Format & Layout – Gate-Fold, Bi-Fold, Tri-Fold, & Z-Fold Brochures | Design Content – Response Fliers/Brochures, Check-Out Brochures, Direct Mail Brochures, Promotional/Marketing Fliers, Product Fliers, Event Fliers, Brand Awareness Fliers | Flier/Brochure Digital and off-set Printing |Class Project
Module Nine (9): DESIGN AND PRINTING OF FLEX BANNERS AND STICKERS
Layout | Flex/Sticker Design Considerations | Large Format Print Types – (Big and Small Machine Flex/Stickers Print, Reflective Flex/SAV (Plain & Dotted), Window Graphics, Transparent Sticker) | Print Costing | Billboard Design | Billboard Mounting/Installation | Fixing/Mounting Roll Up Stands | Flex Branding |Class Project
Module Ten (10): DESIGN AND PRINTING OF MULTI-PAGE EVENT PROGRAM
Page Making | Wedding Program Design | Wedding Program Layout and Page Sizes | Working with online resources | Wedding Fonts Family | Proof-Reading | Cost Estimation | Print Paper Types | Printing | Finishing |Class Project
Module Eleven (11): DESIGN AND PRINTING OF BURIAL PROGRAM
Page Making | Program Layout and Page Sizes | Working with online resources | Center Spread / Photo Gallery Design | Page Numbering – Use of Dummies | Cost Estimation | Printing | Finishing |Class Project
Module Twelve (12): DESIGN AND PRINTING OF SOUVENIR / PROMOTIONAL ITEMS – PART 1
Memo Pad (Jotter) Design | Design and Printing of Paper Bags | Cost Estimation | Printing | Finishing | PSD Mockup Presentation |Class Project
Module Thirteen (13): DESIGN AND PRINTING OF SOUVENIR PACKAGING
Paper Bags | Gift Packaging | Fast Food Packaging | Cost Estimation | Printing | Finishing | PSD Mockup Presentation |Class Project
Module Fourteen (14): DESIGN AND PRINTING OF STICKERS
Transparent Stickers for Gift Items Branding | Printing | Finishing | PSD Mockup Presentation |Class Project
Module Fifteen (15): DESIGN AND CUSTOMIZATION OF NOTEBOOKS, PENS AND WRISTBANDS
Exercise Book Customization | Pen Customization | Wrist Band Customization | Cost Estimation | Printing | Finishing | PSD Mockup Presentation |Class Project
Module Sixteen (16): DESIGN AND PRINTING OF RECEIPT/INVOICE
Receipt/Invoice Design | Page Layout | Receipt Paper Types (Bong, Carbonized, Paper Colors) | Printing – (Original, Duplicate, Triplicate) | Finishing – (Numbering, Perforating, Collating, Stitching, Trimming) |Class Project
Module Seventeen (17): T-SHIRT BRANDING / CUSTOMIZATION
Custom T-shirt Design – (Company Tees, Pre-Wedding, Birthday, Burial, Uniform, Anniversaries, Quotes, Campaigns, etc) | Customization Types – Screen Printing, Monogramming, Flex, Flock, Glitters, Opaque, Direct-to-Garment Print | PSD 3D Mockup Presentations | Cost Estimation |Class Project
Module Eighteen (18): MAGAZINE DESIGN AND PRINTING
Magazine Page Layouts | Cover Page Design | Table of Content Design | Working with High-Resolution Images | Page Font, Choice of Colors & Page Numbering | Page Column design Printing | Finishing / Finishing Options / Packaging | Cost Estimation |Class Project
Module Nineteen (19): DESIGN AND PRINTING OF WALL AND TABLE CALENDAR
Creative Calendar Design | Layout Design | Wall Design | Single / Multi Page Table Calendars | Printing | Print Materials for Table Calendar | Finishing | Cost Estimation |Class Project
Module Twenty (20): VEHICLE BRANDING
Promotional Vehicle, Bus Wrapping & Car Branding | Measurements | Vehicle Branding Design | PSD Mock-Up Presentation | Materials – Premium Cast Vinyl SAV (Matt or Gloss, One-Way Vision (aka Window Graphics) | Printing | Branding: Basic Spot, Spot Graphics, Partial Wrap, Full Wrap | Finishing | Cost Estimation |Class Project
Module Twenty-One (21): CORPORATE IDENTITY BRANDING
Typography | Colors | Form/Shape | Logo | Slogan | Design System | Illustration | Iconography | Data Visualization | Interactive Elements | Video, and Motion | Product Packaging | Social Media Handles | Corporate Profile Design | Website Branding
Brand Strategy / Positioning | Brand Audit | Market Research | Competitive Analysis | Creative Brief | Brand / ReBrand Design |Class Project
Module Twenty – Two (22): PORTFOLIO DESIGN
Idea Generation | Conceptualization, Development, and Refinement of Design Systems | Marketing yourself and your Work | Designing a Personal Identity System | Package Design Project | Design Campaign
Module Twenty-Three (23): ADVANCED LAYOUT DESIGN
Element of Composition and Layout Design | Creating dynamic typography composition in multi-page layout | Creating unified systems out of dissimilar elements | multi-page layout planning |Class Project
Module Twenty-Four (24): PACKAGING AND DISPLAY
Design of Packaging and Displays | Three-dimensional considerations | Creating an innovative and functional design that contain, present, and communicate products effectively | Conceptualization – Visually and Verbally | Sketching ideas in rough form | Use of innovative materials and shape solutions | Real-world packaging case studies | Packaging Projects |Class Project
Module Twenty-Five (25): ADVANCED TEXT AND IMAGE POSITIONING
Typographic, Compositional, and Imaging Skills | Design of Series, Sequence, and Publications | Composition of Visual Information using Grid Structures | Informational / expressive aspects of graphic design | Hierarchical relationship of visual elements | inter-relationships between pictures and words | Series, sequence ad narrative using point – oriented media |Class Project
Module Twenty-Six (26): INTRODUCTION TO DIGITAL PHOTOGRAPHY / IMAGE-MAKING
Photographic Styles | Camera Handling | The SLR | Basic DSLR Settings | File Management | Necessary Gears | The Sensors and Mirrors | Full frame vs Crop Sensor | Light, Movement, and meaningful composition | Shutter Speed, Aperture and ISO | White Balance | Intro to Light |Class Project
Module Twenty-Seven (27): PHOTO / IMAGE EDITING
Basic Color Settings | Using the Crop Tool | Straightening Photographs | Using AutoFill with Content-Aware Crop | Using the Spot Healing Brush | Introduction to Layers | Layers Masking | Backgrounds |Class Project
Module Twenty-Eight (28): PHOTO EDITING / RETOUCHING – PART A
Spot Removal | Fixes | Color Grading / Frequency Separation | Handling Camera Raw |Class Project
Module Twenty-Nine (29): PHOTO EDITING / RETOUCHING – PART B
Dodge and Burn | Fictitious Briefs | Editing Modeling / Makeup Portraits / Using the Retouching Academy |Class Project
Module Thirty (30): PHOTO MANIPULATION
FINAL DESIGN PROJECT PORTFOLIO PRESENTATION