PRODUCT MANAGEMENT TRAINING, UYO, AKWA IBOM STATE, AND PORT HARCOURT, RIVERS STATE
COURSE OUTLINE
Module 1: Introduction to Product Management
Session 1: Overview of Product Management
- Definition and role of a product manager
- Key responsibilities and skills required
Session 2: Importance of Product Management
- Impact on business success
- Aligning with company goals and strategy
Module 2: Product Discovery
Session 1: Market Research and Analysis
- Identifying market trends
- Competitive analysis
- Customer segmentation
Session 2: User Research and Personas
- Conducting user interviews
- Creating user personas
Session 3: Ideation and Conceptualization
- Techniques for brainstorming
- Prioritizing ideas
- Building a product roadmap
Module 3: Product Planning
Session 1: Defining Product Requirements
- User stories and use cases
- Feature prioritization techniques
Session 2: Roadmapping and Release Planning
- Creating a product roadmap
- Agile methodologies in product planning
Module 4: Development and Execution
Session 1: Working with Development Teams
- Collaboration and communication strategies
- Agile development practices
Session 2: Product Prototyping and MVP
- Prototyping tools and techniques
- Minimum Viable Product (MVP) concept
Session 3: Testing and Iteration
- User acceptance testing
- Iterative development cycles
Module 5: Launch and Marketing
Session 1: Product Launch Strategy
- Go-to-market planning
- Marketing and sales alignment
Session 2: Product Messaging and Positioning
- Crafting compelling product narratives
- Differentiation strategies
Module 6: Product Lifecycle Management
Session 1: Monitoring and Analytics
- Key performance indicators (KPIs)
- Analytics tools and metrics
Session 2: Product End-of-Life and Sunset Strategies
- Deciding when to sunset a product
- Managing transitions and customer communication
Module 7: Soft Skills and Leadership
Session 1: Communication and Stakeholder Management
- Effective communication strategies
- Managing relationships with cross-functional teams
Session 2: Leadership and Decision Making
Decision frameworks
Leading without authority
Module 8: Case Studies and Practical Application
Session 1: Real-world Product Management Challenges
Analyzing case studies
Group discussions and problem-solving exercises
Session 2: Hands-on Projects
Applying product management principles to real projects
Feedback and review sessions
Visit our Tech Hub to enroll:
Wedigraf Technologies Ltd
UYO OFFICE:
69, Abak Road, by Udo-Abasi Street, Uyo, Akwa Ibom State.
(First Floor, LG Building, beside Pepperoni)
PORT-HARCOURT OFFICE:
2, Chief Ejims Street, off old Aba Road, Port-Harcourt, Rivers State.
WhatsApp/Call: 07061773925
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